Braze is a customer engagement platform that allows businesses to deliver personalized, real-time marketing messages across multiple channels, including email, SMS, mobile apps, and websites. It enables companies to create targeted campaigns, analyze user behavior, and optimize communication strategies to enhance customer experiences and drive engagement.
Braze's integration with Trelica offers a comprehensive solution for managing user data and activity within the Braze app. This integration facilitates the synchronization of important user information, allowing organizations to maintain accurate records and efficiently manage user interactions. Below, we describe the key features and benefits of the Trelica integration with Braze.
Key Features
- Manage Users: Supports write actions to provision or deprovision users within the Braze app, ensuring that user access is maintained accurately.
- User Activity: Returns user activity in the Braze app, including logins and app-specific metrics, augmenting the basic authentication data from Identity Providers.
- User Roles: Returns user role assignments in the Braze app, enabling organizations to effectively manage user permissions and access levels.
- Users: Syncs user data from Braze, providing insights into account status, type, and unique user IDs, ensuring a comprehensive understanding of user demographics.
Key Benefits
- Streamlined User Management: Easily provision and deprovision users to maintain control over who has access to the Braze platform.
- Enhanced User Insights: Gain a detailed view of user activity and roles within the app, allowing for informed decision-making and management.
- Data Accuracy: Synchronize user information directly from Braze, ensuring that your records are up-to-date and reliable.
- Improved Offboarding Process: Simplify the offboarding process by allowing dashboard users to be deleted as needed, minimizing security risks.
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